When creators focus on what gets clicks, they don’t necessarily find their audience. More often, they’re appealing to a general one, a crowd conditioned to expect quick payoffs, big reactions, and surface-level entertainment. That kind of audience will come, but they rarely stick around. They won’t watch many more of your videos unless you continue in the same exhausting style, and in the long run, watch time is what you’re after.

Before I begin this 2024 rewind, I should state that if any family or friends read this (or if you have been following my journey for a while), please understand that my memory is woeful. I’m relying on YouTube videos, social media posts, and Substack articles to help jog my memory. With that in mind, I ask for your forgiveness if some details and dates aren’t 100% accurate.

Overall, I believe the content in this ‘rewind’ is generally in the right ball park!