When creators focus on what gets clicks, they don’t necessarily find their audience. More often, they’re appealing to a general one, a crowd conditioned to expect quick payoffs, big reactions, and surface-level entertainment. That kind of audience will come, but they rarely stick around. They won’t watch many more of your videos unless you continue in the same exhausting style, and in the long run, watch time is what you’re after.

Starting 26th February 2025, Amazon is scrapping a niche but handy feature: the ability to download your purchased Kindle books to your computer and transfer them to your device via USB. What’s the big deal? Why does this matter? And can you do anything about it?

Why do people form such strong allegiances to technology brands? Why do discussions about e-ink tablets, writing tools, or operating systems become full-blown digital arguments?

Before I begin this 2024 rewind, I should state that if any family or friends read this (or if you have been following my journey for a while), please understand that my memory is woeful. I’m relying on YouTube videos, social media posts, and Substack articles to help jog my memory. With that in mind, I ask for your forgiveness if some details and dates aren’t 100% accurate.

Overall, I believe the content in this ‘rewind’ is generally in the right ball park!

The dislike button is a small symbol that can stir up big emotions for content creators.

Recently, a viewer left a comment on one of my videos saying they loved my channel but gave a thumbs down to that particular video. Why? Helpfully, they also left a comment, and it turns out it wasn't because of the editing, lighting, or even my presentation but simply because they didn’t like the tech product I was reviewing.