When creators focus on what gets clicks, they don’t necessarily find their audience. More often, they’re appealing to a general one, a crowd conditioned to expect quick payoffs, big reactions, and surface-level entertainment. That kind of audience will come, but they rarely stick around. They won’t watch many more of your videos unless you continue in the same exhausting style, and in the long run, watch time is what you’re after.

Another June, another WWDC—and this time, Apple had something reasonably substantial to say about the iPad. They didn’t try to big up incremental upgrades that didn’t go far enough and simply frustrated iPad-first users. You see, it’s not the first time we’ve heard them promise a “truly desktop-class experience,” but with iPadOS 26, it feels like they mean it.

Unless you know me personally, you wouldn't be aware of something about me that might surprise you. It's something that can turn everyday social interactions into a mental workout. It's not something you can obviously see, like a limb in a cast or glasses on a face.

It’s my hearing.